Halloween - a night filled with spiders, webs, bats, witches, ghosts, costumes, and candies! But it's more than just a night of tricks or treats, it has become a golden (or in this case dark) opportunity for brands to join in on the scare.
Let's take a quick look back at how Halloween started...
Halloween or All Saints' Eve is celebrated on October 31st in many countries. It's a time to dress up in costumes, decorate homes with spooky themes, and enjoy spooky-themed treats. What started as a pagan festival became a marketing opportunity for brands. Brands take advantage of its popularity by offering Halloween-themed products and promotions.
From Trick-or-Treating to Branding
Halloween has changed over the years. What used to be children’s favourite candy-filled day has become an adult favourite as well! Because adults have embraced the spooky fun, brands have expanded their Halloween offerings to cater to a wider audience.
Branding for Halloween
Brands do it in different ways, some go all out and create a Halloween-themed limited edition product. Others simply redecorate their websites and social media content. But if you want to go all in, here's what you can do!
🎃 Host a Halloween contest: Encourage your followers to share their best Halloween costumes or decorations on social media for a chance to win a prize.
🎃 Create a Halloween-themed product: Whether it's a limited-edition item or a spooky twist on an existing product, Halloween-themed offerings can be a great way to attract new customers.
🎃 Decorate your store or website: Get into the Halloween spirit by adding spooky themes and decorations.
🎃 Design a special packaging for Halloween: If you can’t create a Halloween product, you can keep the same product but in spooky colors and designs.
🎃 Spook up your social media content: Use your social media to engage with your audience with Halloween-themed contests, giveaways, and challenges.
Halloween is a time for fun, creativity, and engagement and brands should leverage this to connect with their audience on a deeper level and create spooky and lasting memories.
Want to scare up some new customers this Halloween but don’t have any idea how? Contact ME and let’s cast a spell of spooky branding magic! 👻
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