Photo: World Brand Design Society
Having a stunning package grabs attention, but have you ever thought of making it inclusive? That's where designing for accessibility in packaging comes in, and it's about to become your brand's new way of connecting with customers.
Imagine this: A customer with limited dexterity struggles to open your beautiful new package. Not exactly a delightful unboxing experience, right? Here's the thing – everyone deserves to enjoy your product with ease, and accessible packaging makes that happen.
Why design for everyone? It's a win-win!
📦 Reach a wider audience: Open the door to a whole new world of customers by creating packaging that's easy to use for everyone, no exceptions!
📦 Boost your brand image: Showcasing accessibility demonstrates you care about diversity and user-friendliness – major brownie points!
📦 Happy customers, happy you: When your packaging is easy to open and navigate, it creates a positive experience from the moment someone gets their hands on your product.
Photo Source: Pinterest
How to make your packaging more inclusive:
📌 User-friendly openings: Opt for clear, easy-to-open mechanisms like resealable zippers, pull tabs, or tear-away sections.
📌 Tactile: Go beyond sights. Incorporate raised textures or Braille labels for visually impaired users, making it easier to identify your product and navigate its features.
📌 Clear communication is key: Use large, high-contrast fonts for instructions and information. Bold colours and clear symbols can also be incredibly helpful.
📌 Sustainable smarts: Eco-friendly materials and responsible manufacturing practices are becoming increasingly important. By prioritizing sustainability, you're not just helping the planet, you're creating packaging that feels good all around.
Designing for all
There are tons of resources available online to guide you on your accessibility journey in packaging design. But designing for everyone isn't just about following the rules – it's about creating packaging that's truly user-friendly, inclusive, and reflects your brand's values.
Want to see how your packaging fares?
ME BRAND can audit your packaging and see how you can improve it in different aspects from colours, style, materials used, and accessibility.
Comments