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Kitty Lai
6 days ago2 min read
Packaging Gone Wrong: Design Mistakes that Hurt Brands
Everybody knows that the main function of packaging is to protect the product; the design or even the build of the packaging is a bonus...
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Kitty Lai
Jan 92 min read
7 Branding Lessons to Learn from Top Companies
Ranking from interbrands.com 2023 Have you ever wondered why some brands stand the test of time while others fade away?  It’s easy to...
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Kitty Lai
Oct 15, 20242 min read
How minimalism can give your brand a premium experience
Minimalism has become popular in the past decade as it offers a clean, uncluttered, and soothing environment. Minimalism has become a...
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Kitty Lai
Oct 3, 20242 min read
Halloween Branding: A trick or treat for brands?
Halloween - a night filled with spiders, webs, bats, witches, ghosts, costumes, and candies! But it's more than just a night of tricks or...
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Kitty Lai
Sep 23, 20242 min read
Design Accessibility: Designing Packaging For All
Imagine this:Â A customer with limited dexterity struggles to open your beautiful new package. Not exactly a delightful unboxing experience,
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Kitty Lai
Sep 8, 20243 min read
Global Branding: How to Avoid Cultural Missteps
Having a powerful brand is the heartbeat of your business, but when your direction points you to going global, things can get a little...
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Kitty Lai
Jul 9, 20242 min read
Choosing a Brand Name with Lasting Impact
The name you choose for your brand carries a lot of weight. It's the first impression you make.
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Kitty Lai
Jul 4, 20242 min read
Fearless: Facing challenges, Embracing triumphs!
Let's face your challenges and overcome your fears. Here's how you can embrace your triumphs!
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Kitty Lai
Jun 20, 20242 min read
Amplify Your Brand: The magic of sonic branding!
Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...
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Kitty Lai
May 23, 20243 min read
Safeguard your Brand: Catch those typos!
Just a few weeks ago, my client's supplier hit me with a question: "Can we skip proofs and dive straight into production?" With my two...
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Kitty Lai
Apr 22, 20241 min read
Boost Your Brand & The Planet: Sustainable Tips for Earth Day
Today, let's celebrate our beautiful planet 🌎 and explore ways your business can become a champion for sustainability 🌱.
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Kitty Lai
Apr 17, 20242 min read
How successful is your personal brand?
Discover the true success of your personal brand beyond mere numbers. Explore the impact you make and connections you forge. #PersonalBrand
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Kitty Lai
Feb 14, 20242 min read
Where's the love for your brand gone?
You know how it goes—some entrepreneurs dive into their brands headfirst because they're totally passionate about what they're doing,...
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Kitty Lai
Feb 1, 20241 min read
How can I tell if I'm shaping a lifestyle brand?
Lifestyle branding is like making your brand a lifestyle buddy, not just a product pusher. It's all about wrapping your brand in a vibe,...
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Kitty Lai
Dec 28, 20231 min read
How's Your Year Unfolding?
As we step into a new year, let's embrace a journey of reflection, weaving through the highs, lows, and invaluable lessons that shaped...
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Kitty Lai
Dec 18, 20231 min read
5 Reasons You're Not Seeing The Results You Want
Building your brand is a never-ending journey, yet there are instances when despite your dedicated efforts, progress seems elusive. Ever...
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Kitty Lai
Dec 13, 20232 min read
How Bad Design Affects Your Sales
Have you ever strolled into a supermarket, searching for a pack of sugar? Did you instinctively reach for the first one that caught your...
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Kitty Lai
Dec 8, 20231 min read
What’s the worst type of packaging?
The worst type of product packaging is the one that's harmful to the environment and fails to serve its primary function of protecting,...
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Kitty Lai
Sep 21, 20232 min read
Common Branding Blunders: What Every Startup Should Avoid in Branding
I’ve worked with hundreds of customers over the last 20+ years in my industry, and I can say there is a common repeat pattern of things...
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Kitty Lai
Sep 15, 20232 min read
Stand Out Strategies: Is Your Brand Blending In?
On my summer break, my son cheekily tried to blend in to some wallpaper that matched his shirt in a restaurant 😂. He tried very hard and...
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